Join Indigo Brands, a leader in the personal care and beauty industry, where we create, market, and distribute globally recognised brands like Yardley, Lenthéric, Exclamation, English Blazer, and Gorgeous. As part of AVI Limited, we offer a fast-paced, innovative environment that values teamwork, excellence, and customer-centricity. At Indigo Brands, your contributions will be recognised, and you’ll have the opportunity to grow with a passionate team committed to success. With diverse career paths and a culture of collaboration, we foster an environment where everyone can thrive.

Why Join Indigo Brands?

• Industry Leadership: As a top cosmetics producer in Southern Africa, we lead with trusted, innovative brands.
• Collaborative Culture: We value teamwork and accountability, with every contribution driving success.
• Commitment to Excellence: Our high standards empower employees to achieve their best.
• Career Growth: We support professional development and offer diverse career paths.
• Accreditations: Indigo Brands is ISO accredited and boasts a five-star NOSA rating.                          

Unlock Your Potential! We’re looking for a passionate Brand Manager to join Indigo Brands in Epping, Cape Town. In this role, you will be responsible to implement brand strategies that align to the overall business objectives.

Reporting Structure:

• Reports to: Marketing Manager 

Key Areas of Impact:
Brand Financial Performance:

• Manage Advertising and Promotion (A&P) expenditure.
• Correctly prioritise A&P spend between brands to drive sales and brand profitability.
• Management and analysis of brand spend to ensure effective Return on Investment (ROI)
• Manage overall brand financial objectives.

Brand Management:

• Manage all brand assets across all touchpoints.
• Brief and manage all final artwork sign off across packaging and brand advertising.
• Ensure consistency of brand image, tonality and look-and-feel across all mediums including packaging, in-store, print, online, digital media and Public Relations (PR)
• Work closely with internal and external stakeholders to deliver final sign off of all brand assets.
• Detailed tracking and reporting on brand and category performance.
• Monitor brand performance and corrective action.
• Drive consumer value.
• Build and enhance brand positioning.

Marketing Plans:

• Create a detailed annual marketing plan that covers brand positioning, sales and promotional calendars, pricing strategy, brand spend and innovation for approval.
• Implement approved brand plan to achieve agreed brand objectives.
• Present brand plans and campaigns to cross functional teams and retailers.
• Align and manage brand support activity with trade marketing and sales teams.

Innovation:

• Recommend and develop new marketing initiatives based on market, category and consumer trends.
• Deliver commercially viable product and promotional innovation that deliver to brand and business objectives.
• Remain abreast of market and category dynamics, consumer and product trends.

What It Takes to Succeed:
Experience that set you up for success:                       

• Minimum 4 years’ experience in a Brand Manager role
• Product Development experience and exposure would be advantageous

Qualifications & Certifications that will contribute to your success:

• Grade 12 / Matric
• A completed Degree or Diploma in Marketing or equivalent is required.

Additional Requirements that will enhance your impact for success:

• Strategic thinking ability and data interpretation skills
• Understanding of new product development
• Strong presentation skills
• Negotiation Skills
• Microsoft Excel / Microsoft PowerPoint
• SAP working experience
• Project Management
• Ability to work under pressure and meet tight deadlines
• Ability to work on multiple projects simultaneously

Take the Next Step with Indigo Brands

Take the next step in your career with Indigo Brands, where innovation and excellence drive our commitment to quality personal care and beauty products.